The impending collaboration between national car company, Proton, and a foreign strategic partner (FSP) will not only maximise the manufacturing capacity at both its Shah Alam and Tanjung Malim plants but also allow the company to compete effectively, regionally and globally.
The partnership will also enable Proton to compete with car manufacturers like Honda, Toyota and others.
Dr Irwan Shah Zainal Abidin, Director of the Asian Research Institute of Banking and Finance, said Proton had no other choice but to undertake a management paradigm shift as the country's limited population of 30 million did not offer the manufacturer economies of scale to compete internationally.
Joining hands with a foreign strategic partner would not only result in increased production and sales but also help the car manufacturer carve a bigger market share.
"The time is ripe now for Proton to seek a partner so that they can together build up capacity and not depend on the government in future," he said in an interview today.
Proton's current market share is only a meagre 14 per cent compared with between 63 and 64 per cent in the 90s.
Irwan, who is a senior lecturer at the School of Economics, Universiti Utara Malaysia, said such a tie-up would give an edge to the foreign strategic partner to use Proton as a hub to tap the ASEAN market.
This will only benefit Proton, via technology transfer, and provide add value to local vendors in terms of engineering management expertise.
"We can learn their management skills and work culture. Indirectly, this will help Proton shift into higher gear.
In the long-run, Irwan said the Proton-FSP collaboration would help rescue Proton's vendor network given the fact that orders for car components had dwindled drastically as sales were significantly off-target.
"So, if we have no joint-venture with any FSP, there is a possibility that these vendors will cease operations as the sales target cannot be met.
"The prospective FSP will inject capital into Proton, raise vendors' activities and generate employment," he said, adding that if the capacities at both the Shah Alam and Tanjung Malim plants are merged, production would rise to 400,000 units annually.
This will immediately enable Proton to have a wide reach as envisaged in the
Regional Comprehensive Economic Partnership which potentially includes more than 3 billion people or 45 per cent of the world's population.
-- BERNAMA
Bernama
Wed Mar 08 2017
The partnership will also enable Proton to compete with car manufacturers like Honda, Toyota and others. - File photo
Niaga AWANI: Melengkapkan pekerja dengan kemahiran masa hadapan
Sertai perbincangan bersama Faizal Ridzuan, Perunding Sumber Manusia, mengenai risiko yang dihadapi oleh pekerja yang tidak mempunyai kemahiran masa depan yang diperlukan, termasuk aspek kecerdasan buatan (AI), serta impaknya terhadap keputusan pekerjaan dan keperluan pembangunan kemahiran.
#NiagaAWANI
#NiagaAWANI
Niaga AWANI: Prestasi Bursa Malaysia setakat 18 April 2024
Indeks petunjuk pasaran itu yang dibuka tinggi naik 0.05 mata kepada 1,535.05, bergerak antara paras 1,532.95 dan 1,541.88 sepanjang sesi dagangan.
#NiagaAWANI
#NiagaAWANI
Niaga AWANI: Prestasi ringgit setakat 18 April 2024
Ketua Ahli Ekonomi Bank Muamalat Malaysia Bhd Dr Mohd Afzanizam Abdul Rashid berkata ringgit meningkat sedikit hari ini, seiring penurunan kecil Indeks Dolar AS (DXY) sebanyak 0.10 peratus kepada 106.153 mata.
#NiagaAWANI
#NiagaAWANI
Niaga AWANI: Cukai & subsidi: Merungkai dasar tidak popular, strategi komunikasi berkesan
Berdasarkan laporan Ipsos, semakin ramai rakyat Malaysia kini percaya bahawa negara tidak mempunyai hala tuju yang betul. Ipsos mendedahkan lebih separuh rakyat Malaysia secara khusus menyatakan kebimbangan utama mereka tentang pembetulan kewangan dan politik. Kupasan lanjut bersama Pengarah Program MBA, Putra Business School (PBS), Prof Madya Dr. Ahmed Razman Abdul Latiff untuk bantu memahami laporan dan kebimbangan ini.
#NiagaAWANI
#NiagaAWANI
UCL: Guardiola tidak kesal Man City tersingkir
Manchester City tewas 3-4 kepada Real Madrid selepas pertemuan suku akhir kedua awal pagi tadi terikat 1-1 dan 4-4 secara agregat.
AWANI Pagi: Sports Dentistry: Bersukan dan berekreasi dengan selamat
Ketahui perihal Sports Dentistry, yang memberi tumpuan kepada pencegahan dan rawatan akibat dari kecederaan atau masalah pergigian dialami individu bersukan. Kupasannya bersama Dr Siti Salwa binti Idris Pakar Pergigian Restoratif, Klinik Pergigian Kuala Lumpur 8.30 pagi nanti.
Niaga AWANI: Data & Statistik: Cukai salah satu daripada lima kebimbangan utama rakyat Malaysia
Ia meningkat dengan ketara sejak Mac 2023. Penduduk global mempunyai
kebimbangan yang sama, tetapi rakyat Malaysia tidak begitu bimbang tentang jenayah dan kekerasan berbanding purata global.
#NiagaAWANI
kebimbangan yang sama, tetapi rakyat Malaysia tidak begitu bimbang tentang jenayah dan kekerasan berbanding purata global.
#NiagaAWANI
Banjir di Melaka: Lebih 300 petugas JKM siap siaga
Petugas JKM akan ditempatkan di pusat pemindahan sementara bagi membantu mangsa banjir khususnya memastikan aspek kebajikan dan keselesaan mereka.
Juventus kaji semula keputusan diarah bayar Ronaldo RM50 juta
Mahkamah timbang tara arah Juventus bayar gaji tertunggak 9.8 juta euro kepada Ronaldo.
Freedom Flotilla ke Gaza: Aktivis Malaysia berlepas ke Istanbul
Kesemua 19 anggota rombongan itu terdiri daripada doktor, aktivis kemanusiaan dan pengamal media.