World largest mixed martial arts (MMA) promotion, UFC announced today a new multi-territory partnership with Asia’s leading low-cost carrier, AirAsia, to serve as the global brand’s first-ever “Official Airline” sponsor.
In a statement on Saturday, UFC revealed that the partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the promotion upcoming event, UFC 217: Bisping vs. St-Pierre at Madison Square Garden, New York.
UFC Vice President of Asia-Pacific Kevin Chang described the deal as an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world.
“AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to creating engaging branded content for fight fans and AirAsia customers to enjoy," he said.
Meanwhile, AirAsia Group CEO Tan Sri Tony Fernandes said UFC's rapid rise as a global phenomenon parallels AirAsia's growth.
“The UFC expanded from their first event in Denver to the rest of the US and then to Asia-Pacific and the world, while AirAsia grew from a small domestic airline into Asia's largest low-cost carrier that now flies to the US.
"Opposite directions but chasing the same dream, and we are thrilled to team up with a brand that shares our drive and vision,” he said.
AirAsia will begin its international activations during UFC’s historic inaugural event in mainland China at UFC Fight Night: Silva vs. Gastelum on November 25 at Mercedes-Benz Arena in Shanghai.
As part of this collaboration, AirAsia will obtain rights to signage and branding inside UFC’s world-famous Octagon during the event in Shanghai and select international UFC events in 2018.
Through the partnership, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region and promote a national sweepstakes campaign where two fans will win a UFC VIP Experience during an event in 2018.
The airline brand will also be integrated across multiple UFC-based social and digital platforms, as well as having a presence during live-event broadcasts and on UFC.com. UFC and AirAsia will also jointly sponsor content featured on Weibo and WeChat platforms in China.
Along with integration during international UFC events, this sponsorship will also deliver exciting co-branded content to Asian fight fans via AirAsia and UFC’s media platforms. These initiatives include monthly training sessions featuring UFC athletes and members of the UFC Performance Institute’s staff.
UFC and AirAsia will also make history by selecting the first-ever UFC scholarship program recipient. As part of this program, one Asia-based athlete will be awarded an all-expenses paid scholarship that includes travel to the United States and training at the UFC Performance Institute in Las Vegas, Nevada.
Haider Yutim
Sat Nov 04 2017
UFC President Dana White (left) with AirAsia Group CEO Tan Sri Tony Fernandes.
Nahas helikopter Lumut: Mindef pertimbang keperluan teliti SOP latihan udara - Mohamed Khaled
Mindef akan mempertimbangkan keperluan untuk meneliti semula SOP latihan udara membentuk formasi penerbangan lintas hormat bagi mengelak tragedi.
Keselamatan siber: Keterangkuman, kepelbagaian perkasa sumbangan wanita
Wanita harus mula memberi fokus dan penekanan terhadap keterangkuman dan kepelbagaian perspektif bagi membolehkan mereka menangani cabaran industri dengan berkesan.
Penyerang Kamal Adli dijatuhkan hukuman lebih 2 tahun oleh mahkamah Singapura
Lelaki yang menyerang pelakon Malaysia, Kamal Adli menggunakan belantan tahun lepas, dijatuhkan hukuman penjara dua tahun, empat bulan dan dua minggu.
Peruntukan pembangkang: Terserah Muhyiddin untuk persoal keikhlasan kerajaan - Fadillah
Beliau enggan melayani sindiran bekas Perdana Menteri yang juga Pengerusi Perikatan Nasional, Tan Sri Muhyiddin Yassin tentang isu tersebut.
SPRM jangka ada beberapa tangkapan isu tuntutan palsu anak menteri besar - Azam
SPRM akan membuat beberapa tangkapan lagi, berhubung kes melibatkan anak seorang menteri besar bagi membantu siasatan kes tuntutan palsu berjumlah RM600,000.
SPRM akan panggil beberapa lagi individu bantu siasatan
Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) akan memanggil beberapa lagi individu bagi membantu siasatan dakwaan pemalsuan dokumen tuntutan berjumlah RM600,000 melibatkan lima individu termasuk anak seorang Menteri Besar.
Pak Lah stabil, masih perlukan rehat secukupnya
Mantan Perdana Menteri, Tun Abdullah Ahmad Badawi dimasukkan ke Institut Jantung Negara (IJN), di sini, pada Rabu setelah mengalami small spontaneous pneumothorax.
Buat masa ini, keadaan beliau dilaporkan stabil dan masih dirawat di Unit Penjagaan Koronari (Coronary Care Unit).
Buat masa ini, keadaan beliau dilaporkan stabil dan masih dirawat di Unit Penjagaan Koronari (Coronary Care Unit).
SPRM tidak pernah henti siasatan kes LCS - Azam Baki
Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) tidak pernah menghentikan siasatan berhubung kes pembinaan Kapal Tempur Pesisir (LCS).
Liga Arab gesa UNSC terima pakai resolusi gencatan senjata di Gaza
Majlis Liga Arab gesa Majlis Keselamatan menerima pakai resolusi, di bawah Bab VII Piagam PBB memaksa Israel untuk gencatan senjata di Gaza.
Insiden kecoh ketika pengebumian: Pemandu kereta tertekan hon kerana panik - Polis
Polis menerima laporan seorang pemandu kereta susulan kekecohan ketika pengebumian Komander Muhammad Firdaus Ramli, di Masjid Jamek Sungai Nibong malam tadi.
Gunung Ruang meletus: Beberapa penerbangan AirAsia kembali beroperasi
AirAsia turut menyediakan pilihan kepada penumpang yang terjejas akibat penerbangan yang terpaksa dibatalkan.
Letusan Gunung Ruang: Malaysia Airlines, AirAsia batal penerbangan Kuala Lumpur ke Sabah, Sarawak
Malaysia Airlines umum pembatalan 11 penerbangan Sabah dan Kuala Lumpur serta lapan penerbangan laluan Sarawak dan Kuala Lumpur dibatalkan.
Pembatalan penerbangan: AirAsia sedia pilihan kepada penumpang
Bo Lingam berkata penumpang yang ingin melakukan perubahan tempahan secara dalam talian boleh berbuat demikian di airasia.com atau AirAsia MOVE.
AirAsia tawar menu nasi lemak dua kali saiz
Santan memperkenalkan Nasi Lemak Pak Nasser Terpaling Istimewa (Double Special), hidangan ikonik yang kini bersaiz dua kali ganda berbanding asal.
Trafik penumpang udara diunjur berkembang 2% menjelang akhir 2024 - MIDF
Tinjauan menunjukkan bahawa faktor muatan selepas wabak adalah setanding dengan, jika tidak lebih tinggi daripada, tahap prapandemik.
Aidilfitri: AirAsia tawar lebih 22,000 tempat duduk tambang tetap ke Sabah, Sarawak
AirAsia menawarkan lebih 22,000 tempat duduk pada tambang rendah tetap untuk penerbangan lewat malam sempena sambutan Hari Raya antara Semenanjung, Sabah dan Sarawak.
AirAsia sasar hak trafik dua hala ke beberapa bandar di India
Tumpuan untuk meluaskan rangkaian penting bagi AirAsia kerana bandar utama di India telah mencapai puncak pengembangan.
Pesawat Airbus A321LR jadi pilihan pengembangan armada AirAsia
Fernandes berkata, daripada 362 pesawat A321neo (pilihan enjin baharu), 36 pesawat telah ditukar kepada A321LR (jarak jauh).
AirAsia tawar tambang promosi lapan jam ke Almaty
Tambang promosi boleh ditempah melalui aplikasi airasia Superapp atau laman web untuk tempoh perjalanan bermula 14 Mac hingga 26 Okt, 2024.
Tambang tetap penerbangan tambahan tengah malam, Loke hargai AirAsia
Loke juga telah memberikan kemeja-T merah percuma kepada penumpang penerbangan AK9070 ke Sibu, Sarawak pada 7 Feb lepas.