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ABOUT THE CHALLENGE
The BizSmart Challenge is back!

This year, it returns as Malaysia’s first business reality TV programme by a financial institution.

The BizSmart Challenge reality TV programme is brought to you by Alliance Bank in collaboration with EcoWorld, and in partnership with Astro Awani and BFM89.9. The series features 12 rising Malaysian SMEs as they challenge each other in five real-world business tasks.

There will be a special live finale episode to reveal the winners of this year’s BizSmart Challenge, so stay tuned!
Throughout the Challenge, participants will be observed by Advisors such as Christy Ng, Founder of Christy Ng Shoes, Azran Osman Rani, CEO and Co-Founder of Naluri Hidup Sdn Bhd, Branden Kuan, Founder of NutriBrownRice®, Amy Zheng, Founder of Amazin’ Graze, Lee Yen Beh, COO and Co-Founder of Happy Bunch, and Puan Fozia Amanulla, Chief Business Development Officer of Alliance Bank.

These Advisors report their observations of the participants’ progress each week to the Judges.

The Judges, Tan Sri Liew Kee Sin of EcoWorld, Ernest Kwong of Alliance Bank, and Malek Ali of BFM89.9, will then make a decision on who stays or leaves based on the Advisors’ observations.
Ernest Kwong
Ernest Kwong
Judge, Alliance Bank
Ernest Kwong has over 20 years of experience in the SME and Commercial segments in local and global financial institutions. Before assuming his current role as the Executive Vice President, Head of Group SME at Alliance Bank, he was instrumental in the restructuring the Bank’s financial programmes which takes into account every life stage of a SME business.
Tan Sri Liew Kee Sin
Tan Sri Liew Kee Sin
Judge, EcoWorld
Tan Sri Dato’ Sri Liew Kee Sin is the current Chairman of the Board of Directors of Eco World Development Group Berhad. Tan Sri Liew started his career as a banker, before venturing into property development before moving on to Eco World in 2014. Tan Sri Liew has won numerous corporate and industry awards for entrepreneurship, philanthropy and for showing exemplary leadership in building businesses and creating value.
Malek Ali
Malek Ali
Judge, BFM 89.9
Malek is the founder of BFM89.9, Malaysia's only business radio station. BFM 89.9 is a popular radio station among working professionals in Malaysia. BFM 89.9 is Malek's latest venture in a career theme of bringing new products to market, which included stints at Yahoo, JobStreet Corporation, Maxis, The Boston Consulting Group and law firm Allen & Overy. Malek sits on the Asia-Pacific advisory board of Harvard Business School, where he earned his MBA. He is also a law graduate of Bristol University.
PRIZES UP FOR GRABS
medal
GRAND PRIZE
RM 250,000
medal
FIRST RUNNER UP
RM 200,000
medal
SECOND RUNNER UP
RM 150,000
medal
MEDIA AWARD
RM 200,000
WORTH OF MEDIA PACKAGE
medal
RETAIL AWARD
RM 100,000
medal
SUSTAINABILITY AWARD
RM 100,000

TOP 20 FINALISTS
Opportunities to apply for non-collaterised financing of up to a total of RM5 million from
alliance bank