about
ABOUT THE CHALLENGE
The BizSmart Challenge is back!

This year, it returns as Malaysia’s first business reality TV programme by a financial institution.

The BizSmart Challenge reality TV programme is brought to you by Alliance Bank in collaboration with EcoWorld, and in partnership with Astro Awani and BFM89.89. The series features 12 rising Malaysian SMEs as they challenge each other in five real-world business tasks.

There will be a special live finale episode to reveal the winners of this year’s BizSmart Challenge, so stay tuned!

Luqman Hariz, Astro Awani and Freda Liu of BFM 89.9

Hosts of Bizsmart Challlenge

host
MEET THE HOSTS
In this inaugural series, the audience and participants will be lead by 2 hosts as they go through the challenges, Freda Liu, of BFM 89.9 and Luqman Hariz from Astro Awani.
Freda Liu is one of the hosts of Enterprise on BFM 89.9, targeted at entrepreneurs, SMEs and managers. Enterprise covers everything from business, what you need to know to run a business, personal development, and technology.
Freda Liu is an experienced interviewer, MC, and radio host.

Luqman is one of the news anchors of Astro AWANI, predominantly covering business news. He currently produces and hosts 4 shows, covering both general and business news. He also regularly hosts breaking news and special events on the network, such as the yearly budget, the World Economic Forum, and the 2016 U.S. Presidential Elections.
Outside the newsroom, Luqman frequently hosts live events for the Astro Group and other companies, as well as appearing in commercials just to kick back and relax.
Throughout the Challenge, participants will be observed by Advisors such as Christy Ng, Founder of Christy Ng Shoes, Azran Osman Rani, CEO and Co-Founder of Naluri Hidup Sdn Bhd, Branden Kuan, Founder of NutriBrownRice®, Amy Zheng, Founder of Amazin’ Graze, Lee Yen Beh, COO and Co-Founder of Happy Bunch, and Puan Fozia Amanulla, Chief Business Development Officer of Alliance Bank.

These Advisors report their observations of the participants’ progress each week to the Judges.

The Judges, Tan Sri Liew Kee Sin of EcoWorld, Ernest Kwong of Alliance Bank, and Malek Ali of BFM89.9, will then make a decision on who stays or leaves based on the Advisors’ observations.
Ernest Kwong
Ernest Kwong
Judge, Alliance Bank
Ernest Kwong has over 20 years of experience in the SME and Commercial segments in local and global financial institutions. Before assuming his current role as the Executive Vice President, Head of Group SME at Alliance Bank, he was instrumental in the restructuring the Bank’s financial programmes which takes into account every life stage of a SME business.
Tan Sri Liew Kee Sin
Tan Sri Liew Kee Sin
Judge, EcoWorld
Tan Sri Dato’ Sri Liew Kee Sin is the current Chairman of the Board of Directors of Eco World Development Group Berhad. Tan Sri Liew started his career as a banker, before venturing into property development before moving on to Eco World in 2014. Tan Sri Liew has won numerous corporate and industry awards for entrepreneurship, philanthropy and for showing exemplary leadership in building businesses and creating value.
Malek Ali
Malek Ali
Judge, BFM 89.9
Malek is the founder of BFM89.9, Malaysia's only business radio station. BFM 89.9 is a popular radio station among working professionals in Malaysia. BFM 89.9 is Malek's latest venture in a career theme of bringing new products to market, which included stints at Yahoo, JobStreet Corporation, Maxis, The Boston Consulting Group and law firm Allen & Overy. Malek sits on the Asia-Pacific advisory board of Harvard Business School, where he earned his MBA. He is also a law graduate of Bristol University.