The all new Proton Persona

Launching of the new Proton Persona at Setia City Convention Centre, Shah Alam on August 23, 2016.

Proton Holdings Bhd on Aug 23, 2016 launched the new Persona, the second generation of the Persona family which was first introduced in 2007. - Astro AWANI/Shahir Omar | Astro Awani
Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Holdings Bhd on Aug 23, 2016 launched the new Persona, the second generation of the Persona family which was first introduced in 2007. - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

The new Proton Persona is powered by a 1.6L VVT engine for better fuel economy and is the first Proton car to have an ECO Drive Assist indicator. - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

The Proton Persona is equipped with the Eco-Drive Assist which delivers fuel savings of up to 5.6 liters per 100 kilometres when the indicator mode lighted up. - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton CEO Datuk Ahmad Fuaad Kenali says the car is targeted for the young and trendy segment in mind. - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton CEO Datuk Ahmad Fuaad Kenali says Proton Persona would appeal to those who are looking for a stylish car with many attractive features. - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

The launch of the new Persona on Aug 23, 2016 was officiated by International Trade and Industry Minister Datuk Seri Mustapa Mohamed (4th right) at the Setia City Convention Centre in Shah Alam - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Available in three variants - standard, executive and premium - Proton Persona comes in six colours, namely cotton white, fire red, sterling silver, graphite grey, quartz black and carnelian brown. - Astro AWANI/Shahir Omar

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

The new Persona emphasises the characteristics of active and passive safety features which earned five-star ratings from the New Car Assessment Programme for Southeast Asia (ASEAN NCAP). - Astro AWANI/Shamim Hasni

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

Proton Persona, VVT, Proton Edar, Setia City Convention Centre, Shah Alam

For the automatic transmission model, the on-the-road price is from RM46,350 to RM49,800 for Peninsular Malaysia and from RM51,350 to RM51,800 (Sabah and Sarawak). - Astro AWANI/Shamim Hasni