Let's Talk: Ads - Courting Controversy

Brands strategies have increasing sought to insert themselves into evolving social or political controversies ? like the #MeToo movement. What dangers exists in being in the moment? We speak to Alvin Teoh, Executive Creative Director Naga DDB Tribal, Bharat Avalani , CEO of Connecting the Dots Marketing Consultancy and Graham Drew, Executive Creative Director for Grey Group Malaysia & Grey Digital.