Like just about any other iPhone user, I have an apps folder titled "Navigation" on my homescreen. But when I open it, I can't find what I'm searching for. I know it's there; I'm looking right at it. The Uber app is staring right back at me, but I still don't see it.
This is a conundrum with which we're all familiar. One of your favorite apps rebrands, overhauling its logo and perhaps other key features users hardly notice until they disappear.
Uber's new logo is not the fruit of a commissioned marketing agency's labors, but rather the brainchild of the company's internal design team, according to Wired. Regardless of who's responsible for turning the simple black and grey "U" into what I imagine a doughnut would look like in "Tron," some folks just aren't buying in.
Alexandra Petri tweeted, "why is uber's new logo a trade federation command ship"
READ: Soon you can use Uber to hail a helicopter
READ: That kid from "Home Alone" is now an Uber driver
But listen, Uber. It's not you, and it may not even be your logo, no matter how unrelated it is to the service you provide. It's change. The new logo could've been a photo of an adorable puppy and people would still hate it. You're not alone.
The internet has lost its collective mind ad infinitum when it comes to a well-intentioned company rebrand for this very reason. Just ask Medium, Spotify, Verizon, Google . . . the list goes on.
Some tweets: "I don't hate @uber's new logo as much as I still hate @medium's logo, so theres that"
"I still haven't updated my spotify because i don't like the new color of the logo."
Oh, and don't forget Airbnb, whose 2014 rebrand inspired comparisons of its logo to various parts of the anatomy, thus making those complaints Not Safe For Blog.
Criticism of Uber's new logo is not unique to the Twittersphere. Users have taken to the app's review sections on both the Google Play store and Apple's App Store to air their logo-provoked grievances. Are those frustrations enough to hurt Uber's business?
Despite how much or how little a company is willing to spend on its rebranding efforts, those decisions and the collective outrage that follows rarely have any bearing on the company's bottom line.
Complain we might, but replace we likely won't. Well, most of us. A tweet:
".@Uber i may have to switch to using @lyft just based on the awful new logo."
The Washington Post
Fri Feb 05 2016
Criticism of Uber's new logo is not unique to the Twittersphere.
TH diarah siasat 300 jemaah haji terkandas di Mekah - Mohd Na'im
Menteri di Jabatan Perdana Menteri (Hal Ehwal Agama) Datuk Dr Mohd Na’im Mokhtar berkata Lembaga Tabung Haji (TH) telah diarah untuk menyiasat insiden 300 bakal jemaah terkandas di Mekah akibat terpedaya dengan pakej haji murah yang ditawarkan agensi pelancongan tidak bertanggungjawab.
Golongan muda paling ramai sertai program
Golongan muda antara yang paling ramai menyertai Majlis Tilawah dan Hafazan al-Quran Peringkat Kebangsaan kali ini, yang akan berlangsung selama enam hari bermula 23 Mei di Kompleks Penyiaran Sultan Haji Ahmad Shah di Kuantan.
Hayati perjuangan, jangan alpa kuasa dimiliki - Anwar
Presiden PKR Datuk Seri Anwar Ibrahim mengingatkan semua ahli terutama generasi muda supaya menghayati perjuangan parti dan tidak alpa dengan ‘kuasa’ yang dimiliki apabila menjadi pemerintah.
10 Berita Pilihan - (11 Mei 2024)
Antara pelbagai berita dalam dan luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
Berita tempatan pilihan sepanjang hari ini
Berikut adalah berita yang paling menjadi tumpuan sepanjang Sabtu, 11 Mei 2024.
Tumpuan Ahad - 12 Mei 2024
Ikuti rangkuman berita utama yang menjadi tumpuan di Astro AWANI.
Berita antarabangsa pilihan sepanjang hari ini
Antara pelbagai berita luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
Malaysia dipilih semula sebagai Ahli Majlis Eksekutif Pertubuhan Larangan Senjata Kimia 2024-2026
Penggal berkenaan akan bermula daripada 12 Mei 2024 sehingga 11 Mei 2026.
Lawatan Anwar perkukuh hubungan dua hala Malaysia-Qatar
Perdana Menteri Datuk Seri Anwar Ibrahim akan melakukan lawatan rasmi ke Qatar dari 12 hingga 14 Mei untuk mengukuhkan lagi hubungan dan kerjasama di antara Malaysia dan Qatar di dalam pelbagai aspek, kata Kementerian Luar (Wisma Putra).
Guru didakwa kasari murid ditempatkan di pejabat pendidikan daerah
Seorang guru lelaki di sebuah sekolah agama di Pontian yang didakwa melakukan kekasaran terhadap sekumpulan murid akan ditempatkan di Pejabat Pendidikan Islam daerah.
#GempakSpot: Instagram removes 'Following' tab
Now you no longer have to get into petty fights with your significant other.
Sekat berita palsu, mesej WhatsApp hanya boleh di'forward' kepada 5 individu
Hal ini demikian bagi mengelak maklumat yang salah dan khabar angin tersebar secara berleluasa.
Beli-belah guna Ringgit Malaysia di aplikasi Amazon
Syarikat Amazon melancarkan ciri terbaru dalam aplikasi untuk pengguna membeli-belah sebanyak 45 juta barangan yang boleh dihantar ke satu dunia dihantar ke seluruh dunia melalui peranti mudah alih.
Aplikasi baharu AirAsia jamin pengalaman penerbangan lebih selesa
Penumpang AirAsia kini boleh menikmati pengalaman penerbangan yang lebih lancar dengan aplikasi mudah alih terbaru AirAsia.