Specialist site FashionMag.com has announced that American singer Lenny Kravitz will be the Spring 2013 brand ambassador for French brand Eleven Paris. This is not the first time the urban rock brand has worked with a member of the Kravitz family: the artist's daughter, ZoƩ, fronted the Spring-Summer 2011 campaign.

Lenny Kravitz will not be the only star of new campaign, shot in Miami. The American singer and actor will be joined by American model-of-the-moment Charlotte Free.

Lenny Kravitz will thus replace rocker Iggy Pop who was the Eleven Paris brand ambassador for Autumn-Winter 2012.