I got the opportunity to visit Facets’ store located in Bangsar Shopping Centre, Kuala Lumpur for a closer look at their exclusive collection and design.
As a newcomer, Facets is looking to capture a larger market share with their unique products, services and extensive promotions.
Facets general manager Adilah Sainer spoke about their background, inspiration and challenges of the brand.
According to Adilah, Facets carries some contemporary and elegant international brands like Stenzhorn, Amanda and Mauboussin as well as its very own Facets brand of jewellery.
Facets's General Manager, Adilah Sainer
“Our targets are jewellery lovers, who appreciate contemporary refinement and luxury. It is also for those, who have an eye for ‘edgy’ jewellery especially unique pieces that make a statement.” she added.
The jewellery pieces at Facets are innovative, creative and allow unique self-expression. A lot of the pieces are handcrafted and often considered as expressions of contemporary art.
“We carry bold and beautiful pieces consist of coloured diamonds and gems that are set in 18-carat gold. Some of these pieces, such as Stenzhorn are inspired by nature, which will compliment the modern and active lifestyle.” Adilah explained.
Understanding the sentiments of the local market and preferences, Facets is confident with their marketing and branding strategies to capture a larger slice of the pie in the coming years.
Facets, Gallery of Fine Jewellery is one of five brands under Bakhache Luxuries Sdn Bhd that also carries brands like international jeweller Mouawad, London’s finest traditional gentlemen’s barber and perfumer, Truefitt & Hill, French silversmith Christofle and renowned international perfumer Maison Francis Kurkdjian.
These exclusive brands are sought after by the world’s trendsetters
For more pictures of Facets jewellery, click here.
