AWANI Tonight: Social media’s influence on consumer boycotts

Name: AWANI Tonight: Social media’s influence on consumer boycotts
Uploaded: 2024-01-31
Description: The ongoing conflict in Gaza has fuelled boycotts of companies with links to Israel. Dex Yeoh and Anshuman Ray of Ipsos Malaysia discuss the factors influencing consumer behaviour and how brands should respond.

The ongoing conflict in Gaza has fuelled boycotts of companies with links to Israel. Dex Yeoh and Anshuman Ray of Ipsos Malaysia discuss the factors influencing consumer behaviour and how brands should respond.

31/01/2024 15:15 MYT