Maxis Bhd is offering new benefits for its almost one million MaxisONE Club members to reward them and encourage new ones to join.

Its Head of Consumer Business, Dushyan Vaithiyanathan, said the additional offers included up to 50 percent extra cashback throughout the year when they shop online via its partner's online shopping portal, 'ShopBack'.

"With over 500 e-commerce websites on 'ShopBack', the customers can even pay their Maxis phone bills using the cashback.

"They are also eligible for a RM1 'flash' deals and a 15 percent discounts on over 100,000 selected items on Lazada website during the 28th to 30th of every month," he told reporters on the new deals for MaxisONE Club members here Monday.

Dushyan said members could also save over RM20,000 on great deals via 'MyMaxis' mobile application.

He said the deals included those with IJM Land Bhd, Ted Baker, Mandara Spa, Hilton Worldwide Holdings Inc, Golf House, Hugo Boss, Cerutti 1881, Truefitt & Hill and others.

MaxisONE Club is an exclusive programme that rewards members with special privileges. The members included those who subscribed to MaxisONE Plan 128, MaxisONE Plan 158 and MaxisONE Plan 188.

Meanwhile, Dushyan said, the company's mobile application (app), 'MyMaxis', recorded a 300 percent increase in active users since it was launched in January this year.

"Many people have been transacting online on our MyMaxis platform since then. We expect to see more people using the app and purchase things online via the app and our e-commerce partners," he said.

According to PricewaterhouseCoopers' data, almost half of Malaysian consumers shopped online monthly and 66 percent of them shoppe via their mobile phones, which was higher than global average, Dushyan said.

"We see huge potentials in this segment. So, giving the discounts for the transactions will open up to huge customer base that we have never had before," he said.