Petron Malaysia Refining and Marketing Bhd targets to increase sales with the introduction of its new product, Blaze 97 Euro-4M gasoline.

“We hope with the launching of the new product this month, we will be able to register sales growth of between five per cent and 10 per cent this year (for financial year ending Dec 31, 2015),” Retail Sales Manager Mohd Shaibi Ahmad Hijazi said during Petron Malaysia's two-day and one-night media trip from Kuala Lumpur to Penang.

He also said the company aimed to perform better moving forward especially now that it had return to the black.

For the first six months of this year, Petron’s net profit stood at RM130.19 million compared with a net loss of RM8.23 million in the same period last year.

Revenue totalled RM4.1 billion while sales volume improved to reach 15.09 million barrels versus 14.96 million barrels in 2014 with strong sales coming from the commercial sector and an upswing in gasoline volumes.

Meanwhile, Mohd Shaibi said the new Blaze 97 Euro-4M is a high performance fuel with ‘triple action’ formula that delivered more power, more mileage and better engine protection.

The launch of this new product is also the culmination of the company’s promise to Malaysian customers to provide fuels that are beneficial to them.

"The Blaze 97 Euro-4M is a high octane fuel that contains additives, giving drivers more efficient combustion for optimum engine performance and comes with excellent cleaning action that rapidly removes existing deposits," he added.

Besides the media, Petron also invited its contest winners to experience the product during the road trip, which was in collaboration with Tourism Malaysia.

The trip makes several destination stops in Perak and Penang.

For the second quarter ended June 30, 2015, Petron Malaysia reported a pre-tax profit of RM73.38 million against a pre-tax loss of RM1.51 million in the same period a year ago.

Revenue dropped to RM2.3 billion from RM3 billion previously due to lower fuel prices.