Telekom Malaysia Bhd (TM), which is bringing the "Life Made Easier" roadshow to Sarawakians, has currently over 123,200 broadband subscribers in the state. They utilise about 62 per cent of the state's available broadband capacity.

TM Sarawak general manager Sarbinin Hamdan said today the company's flagship high speed broadband service, UniFi, is now available in six areas in Kuching, including Petra Jaya and Tabuan Jaya, in Bintulu, Lutong, Miri and Sibu, while covering 19,511 premises.

"By having this roadshow, we hope to increase the awareness on how broadband can add value and transform our lives,” he said of TM's latest marketing campaign.

The campaign began here on Friday and runs until Dec 22 year and will make several stops at shopping malls in major cities around Sarawak.

Sarbinin said the UniFi service is being made available not only for residential customers, but also for business, as it offered fast broadband connectivity to enable them to do more. At the same time he added, it provided wholesome world-class edutainment contents in High Definition (HD) on HyppTV.

At each stop, the roadshow will exhibit the latest offerings from TM, which apart from UniFi, includes the triple-play services offering voice, high speed internet and HyppTV (IPTV).

The campaign emphasises TM’s position as Malaysia’s broadband champion with its myriad of service offerings, catering to the ever changing requirement of Malaysian consumers in performing their daily activities, at home or beyond and, ultimately, while making their lives easier.

It is being featured across various advertising and promotion channels encompassing the print media, electronic media as well as outdoor advertisements and in all TM’s upcoming on-ground initiatives, activities and booths.