KUALA LUMPUR: Selangor Fashion Accelerator programme has opened up opportunities for entrepreneurs to promote digitalisation in the fashion industry as the world slowly becomes more tech-savvy.
Selangor Women's Welfare and Charity Organisation (PEKAWANIS) president Datin Seri Masdiana Muhamad, who is also the Selangor Menteri Besar's wife, said this year's "Modest fashion" theme is a huge step forward for the multi-billion dollar fashion industry, as it is putting the spotlight on fashion that isn't too revealing.
"Malaysia is one of the world's largest markets in the couture fashion space and is an inspiration to a number of designers who are pushing the boundaries of traditional fashion and reviving it," she said in her speech at the Selangor Fashion Accelerator Demo Day here yesterday.
Masdiana expressed hope that the Selangor state government could dignify the country's fashion landscape digitally by offering the essence of the workshop to increase brand recognition in the market and industry through this programme.
"This programme can help the local entrepreneurs and small and medium enterprises to build and develop their companies by testing their level of creativity and experiences with experienced fashion designers," she added.
Selangor Information Technology and Digital Economy Corporation (Sidec) chief executive officer (CEO) Yong Kai Ping said developing a digitally savvy brand can no longer be viewed as building a distinct business but will become more and more essential to businesses.
"Digitalisation of the fashion industry is based on the change of the consumer's position where as of now purchasing clothing (only in physical stores) is (viewed as) less satisfying as digital technology has given them more power," he said in his speech.
Over 80 applicants applied for the two-month programme and 16 were shortlisted. The top six contestants competed in a business pitch to potential investors and industry partners yesterday.
Kalima Textile was crowned champion in the competition, winning a cash prize of RM6,000 and My Gaya Month showcase both worth RM10,000, while S.leapita and BatikTEKTURA came in second and third, respectively.
The husband-and-wife duo who run Kalima Textile expressed their gratitude for being given the opportunity to participate and hope to expand their brand in the retail sector especially in cities.
"We're looking not only locally in Malaysia but also at Indonesia, as they have a similar modest wear market, as well as the Middle East. We also want to produce more entrepreneurs through our tailoring and manufacturing," said Kalima Textile founder Tina Rashidee.
The competition was judged by Permodalan Negeri Selangor Bhd CEO Raja Ahmad Shahrir Iskandar Raja Salim, singer-songwriter and entrepreneur Datuk Seri Siti Nurhaliza Tarudin, Malaysia Bumiputera Designer Association co-founder and president Rasta Rashid, ScaleUp Malaysia co-founder and general partner Aaron Sarma, AEON chief merchandising and marketing officer Low Ngai Yuen, VARIANT creative director Leslie Variyan, and Lagenda Creative Collection creative director Wong Lee Leng.
-- BERNAMA
Bernama
Sun Oct 09 2022
Selangor Fashion Accelerator programme has opened up opportunities for entrepreneurs to promote digitalisation in the fashion industry as the world slowly becomes more tech-savvy. - BERNAMA
Kertas kabinet wujud sektor sukan dibentang dalam tempoh sebulan - Hannah
Hannah berkata dengan data yang lebih menyeluruh melibatkan sektor industri sukan nanti, pihaknya akan mampu merangsang pertumbuhan sukan di negara ini dengan lebih baik.
Tiga Syarikat Semikonduktor umum melabur di Pulau Pinang - Kon Yeow
Tiga syarikat semikonduktor dari China menyatakan komitmen untuk membuat pelaburan baharu di Pulau Pinang.
Pindaan garis panduan lawatan: Sekolah diharap susun semula program - Fadhlina
Semua sekolah diharap dapat menyusun semula program lawatan masing-masing berikutan pindaan Garis Panduan Lawatan Murid Sekolah pada tahun lepas bagi mengukuhkan pembelajaran di luar kelas, kata Menteri Pendidikan, Fadhlina Sidek.
Kebajikan pendidikan anak-anak dijaga sehingga tamat sekolah - KPM
Kementerian Pendidikan Malaysia akan memastikan kebajikan pendidikan anak-anak 10 pegawai dan anggota Tentera Laut Diraja Malaysia yang terkorban dalam nahas helikopter di Lumut, Perak, terus dijaga sehingga mereka tamat persekolahan.
Zahid minta pihak dalam BN buka "buku baharu"
Ahmad Zahid menegaskan senario politik tanah air sudah berubah dan terdapat banyak video lama dari parti lawan yang meminta pengundi menyokong DAP.
Malaysia kongsi pengalaman dalam usaha berterusan mempertahan Palestin
Delegasi negara akan berkongsikan peranan Malaysia dalam usaha berterusan mempertahankan nasib Palestin dalam Persidangan Liga Parlimen Al-Quds kelima yang berlangsung di Istanbul, Turki pada Sabtu.
Universiti Malaya mohon maaf kepada seluruh rakyat Malaysia
Jabatan Pengajian Antarabangsa dan Strategik, Universiti Malaya memohon maaf kepada seluruh rakyat Malaysia berhubung kenytaaan tidak bertanggungjawab Profesor Dr Bruce Gilley pada 24 April lalu.
Genting Malaysia nafi terbabit perbincangan
Selepas Berjaya Corporation Bhd dan Kerajaan Negeri Johor, kini Genting Malaysia Bhd pula menafikan sebarang penglibatan dalam perbincangan mengenai pengoperasian kasino di Forest City, Johor.
Berita tempatan pilihan sepanjang hari ini
Berikut adalah berita yang paling menjadi tumpuan sepanjang Sabtu, 27 April 2024.
Lima cedera dalam tembakan di luar kelab malam di Washington
Lima cedera dalam insiden tembakan di luar sebuah kelab malam di Washington, Amerika Syarikat pada lewat Jumaat.