Thierry Mugler Parfums announced on Tuesday that it is withdrawing all its products featuring South African athlete Oscar Pistorius, who has been accused of killing his girlfriend Reeva Steenkamp.

The sprinter was the brand ambassador for Thierry Mugler Parfums and modeled for the A*Men Pure Shot sports-inspired ad campaign.

The brand made it clear that it is ending its collaboration with Oscar Pistorius "out of respect and sympathy to the families involved in this tragic case.