TWITTER launched two new verification tools Wednesday but "killed" one of them hours later in a messy start to owner Elon Musk's campaign to revamp the influential platform following his $44 billion buyout.
The social media platform unveiled its long-awaited Twitter Blue subscription service, which allows users to pay $7.99 per month for a coveted blue tick, as well as a separate gray "official" badge for some high-profile accounts.
But the new gray label was almost immediately scrapped, overshadowing the launch of Twitter Blue, which is currently only available on the mobile app on iPhones and in the United States.
"I just killed it," Musk tweeted hours after the new tag was added to government accounts, big companies and major media outlets.
"Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn't," the world's richest man added.
The U-turn invited further scrutiny of Musk's plans for Twitter a week after he laid off thousands of workers and drew a massive drop in spending by advertisers, who are wary of the site's direction.
The blue tick has been a mark of an account's authenticity and doubts emerged that public figures or media outlets would pay for it. The official gray tag was seen by observers as a workaround to solve that problem.
The launch of the new official label began Wednesday and was on the accounts of companies such as Apple and BMW, as well as public ones such as the White House and major media outlets.
But only hours later, it was gone for many of them.
Accounts that had received the "official" badge -- including Agence France-Presse, BBC News, Pope Francis and Kanye West -- saw the mention disappear.
- 'A lot of work' -
Esther Crawford, an executive who announced the gray tick on Tuesday, insisted that the official label was still going to be part of the relaunch, but that "we are just focusing on government and commercial entities to begin with."
"There are no sacred cows in product at Twitter anymore. Elon is willing to try lots of things -- many will fail, some will succeed," she tweeted Wednesday.
"The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business."
During a panel for advertisers broadcast on Twitter, Musk exercised some damage control, admitting that a lot of work lay ahead to get the site to the place he wished to reach.
"We've got a lot to do on the software side. I can't emphasize that enough," he said.
Musk took control of Twitter after a drawn-out legal battle in which the mercurial tycoon tried to renege on a deal that many believe he overpaid for.
It emerged on Tuesday that Musk sold $4 billion worth of shares in Tesla to help pay for a transaction in which he took on billions of dollars in debt.
Twitter Blue is seen as one way to overcome the loss in advertisers since Musk took over.
Twitter last week fired half of its 7,500 employees, which Musk said was necessary as the company was losing $4 million a day.
ETX Studio
Thu Nov 10 2022
Twitter launched two new verification tools Wednesday but "killed" one of them hours later in a messy start to owner Elon Musk's campaign to revamp the influential platform following his $44 billion buyout. - Astro AWANI
Manfaatkan teknologi AI dalam sektor pendidikan
Perbincangan diperlukan mengenai cara-cara untuk mengintegrasikan AI ke dalam sistem pendidikan secara berkesan.
AWANI Pagi: Berita tumpuan & menarik di astroawani.com [29 April 2024]
Antara fokus Awani Pagi bersama Geegee Ahmad & Afiezy Azaman;
IPR: Peniaga nasi kukus raih jualan RM14,000 sebulan
Waspada ejen nikah Siam
Pindaan Garis Panduan Lawatan: Sekolah diharap susun semula program – Fadhlina
IPR: Peniaga nasi kukus raih jualan RM14,000 sebulan
Waspada ejen nikah Siam
Pindaan Garis Panduan Lawatan: Sekolah diharap susun semula program – Fadhlina
TotalEnergies setuju tingkat pelaburan di Malaysia - PM
TotalEnergies menyatakan komitmen dan bersetuju untuk mempertingkatkan pelaburan dalam sektor huluan minyak dan gas.
PRK Kuala Kubu Baharu: Ramasamy perlu bertanggungjawab jika pengundi pilih pemimpin tidak tepat - Ramanan
Jika kempen tolak undi PH itu berjaya, Ramasamy perlu berdepan penduduk Kuala Kubu Baharu sekiranya timbul masalah pada masa hadapan.
Jiwa SME: Permintaan daun moringa meningkat, jadi tumpuan luar negara
Berdasarkan laporan Vodus Market Research, sebuah firma penyelidikan dan analisis data pasaran dalam talian, kira-kira 71 peratus penduduk di negara ini mengambil suplemen pada 2021.
Nilai pasaran suplemen negara juga menunjukkan peningkatan ketara dalam tempoh 2014 hingga 2019, iaitu daripada RM2.07 bilion kepada RM3.1 bilion. Angka itu dijangka terus meningkat pada masa akan datang.
Nilai pasaran suplemen negara juga menunjukkan peningkatan ketara dalam tempoh 2014 hingga 2019, iaitu daripada RM2.07 bilion kepada RM3.1 bilion. Angka itu dijangka terus meningkat pada masa akan datang.
Biden kekal tidak sokong pencerobohan di Rafah
Mesej itu disampaikan menerusi perbualan telefon dengan Perdana Menteri Israel, Benjamin Netanyahu pada Ahad.
Biden kekal tidak sokong pencerobohan di Rafah
Presiden Amerika Syarikat, Joe Biden bercakap dengan Perdana Menteri Israel, Benjamin Netanyahu, pada Ahad.
Tiga perkara perlu dilakukan bagi elak kemusnahan di Gaza
Presiden Palestin Mahmoud Abbas menyuarakan tiga perkara yang perlu diberikan pertimbangan masyarakat dunia dan mengiktiraf Palestin sebagai negara merdeka termasuk ahli penuh Persatuan Bangsa Bangsa Bersatu (PBB). Beliau berkata demikian di Mesyuarat Khas Forum Ekonomi Dunia (WEF) di Riyadh hari ini.
Delegasi Hamas ke Kaherah bincang gencatan senjata
Satu delegasi Hamas akan melawat Kaherah untuk rundingan yang bertujuan untuk mendapatkan gencatan senjata, pada Isnin.
37 juta tan serpihan runtuhan di Gaza - UNMAS
Pusingan konflik Palestin-Israel yang bermula pada Oktober 2023 telah meninggalkan kira-kira 37 juta tan serpihan runtuhan di Semenanjung Gaza.
Tesla mula jual robot Optimus menjelang akhir tahun depan - Elon Musk
Beberapa syarikat telah mempertaruhkan robot humanoid untuk penuhi potensi kekurangan tenaga kerja dan melaksanakan tugas berulang.
Elon Musk mungkin kenakan caj untuk pengguna X baharu, sebelum boleh lakukan perkongsian
Ia dikatakan mungkin adalah satu-satunya cara mengatasi masalah bot spam, apatah lagi dengan pelbagai kebolehan teknologi AI.
Lebih 10 peratus pekerja Tesla di seluruh dunia diberhentikan
Tesla memberhentikan lebih 10 peratus tenaga kerja globalnya akibat penurunan jualan dan perang harga yang meningkat untuk kenderaan elektrik (EV).
X akan buang ciri sorok calit biru
X mula beri notifikasi bahawa ciri menyorokkan calit ini akan dihentikan dalam masa terdekat. Ia muncul dalam tetapan pelanggan X Premium.
Elon Musk sasar pengenalan Tesla Robotaxi pada 8 Ogos
Musk berkongsi mengenainya selepas Reuters melaporkan Tesla membatalkan pembangunan kereta mampu milik mereka disebabkan persaingan bersama syarikat pengeluar lain.
Di tangga ketiga manusia paling kaya dunia, Zuckerberg kini atasi Musk
Mark Zuckerberg mempunyai nilai kekayaan mencapai $187 bilion, mengatasi Elon Musk dengan nilai kekayaan $181 bilion.
Berita antarabangsa pilihan sepanjang hari ini
Antara pelbagai berita luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
X akan tawar ciri premium percuma jika ada lebih 2,500 pengikut disahkan
ELON Musk memaklumkan perubahan pada penawaran ciri-ciri X kepada semua akaun.
Lelaki lumpuh guna implan otak kawal komputer dengan fikiran
Seorang lelaki yang keempat-empat anggota tubuhnya menjadi lumpuh mampu mengawal komputer hanya menggunakan fikirannya.
Musk pertahan diri ambil dadah
ELON Musk menganggap penggunaan dadah oleh dirinya sendiri memberi manfaat kepada pelabur Tesla dalam satu temu bual disiarkan pada Isnin.