The actor with the golden voice, Morgan Freeman, has become the latest in a string of celebrities to become a brand ambassador for luxury hotel group the Mandarin Oriental.

After fronting Visa credit cards for years, Freeman has been tapped to join a roster of 27 international celebrities including Sophie Marceau, Michelle Yeoh, Kevin Spacey, Helen Mirren and Harry Connick Jr. to represent the luxury hotel brand in its “He’s a Fan/She’s a Fan” ad campaign around the world.

Each celebrity is photographed in a location of their choosing. Freeman chose to be photographed in New York.

Meanwhile, another high profile, celebrity-backed brand, Nobu Hotels in Las Vegas, will be opening its luxury suite in April.

Nobu Hotels, located within Caesars Palace, is a collaboration between actor Robert De Niro and celebrity chef Nobu Matsuhisa.