World Cup to be the most tweeted global event
World Cup 2014 is expected to generate more than 150 million tweets, the amount which was sent during the London 2012 Olympic Games.
The 2014 World Cup which is set to begin this week is expected to set a new Twitter record as the most tweeted global event.
Twitter Inc. Brazil Director Giulherme Ribenboim told news agency Reuters that the amount of tweets will be more than the 150 million tweets sent during the London 2012 Olympic games.
"The World Cup will take all that to a whole different level. For Twitter this will be the biggest event ever," said Ribenboim.
With 225 million users around the world, the microblog service will be more attractive for advertisers.
During the 2010 World Cup, FIFA estimated 3.2 billion people, or almost half the world’s population, watched at least part of a game which was held in South Africa.
All 32 teams participating in the World Cup have official twitter accounts, as do most of their soccer players.
The player will the most followers is Cristiano Ronaldo from Portugal with 26.6 million followers. He is followed by Neymar from Brazil who has 10.8 million followers and England’s Wayne Rooney with 8.8 milion followers.
Meanwhile, Twitter also launched the hashflags for this year’s World Cup in Brazil. This is not a new feature as it was previously used during the 2010 World Cup in South Africa.
This will make it easier for footballs fans to tag their favourite team. All they need to do is to use the hashtag (#) followed by their favourite team’s three-letter code.
Apart from that, Twitter will gather all of the hashflags with the most tweets. Football fans can also vote for their favourite team and see who will win the competition known as The World Cup of Tweets.
For this year’s World Cup, Twitter will introduce the #WorldCup and #WorldCup2014 hastags.
Football fans can follow the latest updates and comments from players, coaches, team and football fans around the world through the two hashtags.
As for local footballs fans, you can use the #OlaBola hashtag and download the Astro GO 2014 FIFA World Cup on the iOS and Android.