Niaga SPOTLIGHT: The Sales Gap| What’s holding SME’s back?

Malaysia’s MSMEs make up 96.9% of all businesses and contribute nearly 40% of GDP. Yet many still rely on founder-led selling, referrals and ad hoc sales processes to drive growth.
As competition intensifies and expansion becomes more challenging, is sales capability becoming the next major productivity gap for Malaysian businesses?

On NIAGA SPOTLIGHT, Tehmina Kaoosji speaks with Niranjan Singh, CEO & Chief Geek of Sales Geek Malaysia, on why scalable revenue systems matter, the rise of fractional leadership models, and what it takes for SMEs to grow without the cost of a full-time executive team.

If you’re a founder, CEO, business owner or commercial leader, this conversation gets to the core of business scaling in 2026.