Online fashion retailer, Zalora will keep its price competitive despite the implementation of the Goods and Services Tax (GST) in April 2015.

"Zalora will do what it always does, it will do its utmost best to offer value for money fashion items to men and women in Malaysia.

"We will always price our products competitively, if this means absorbing GST on some of our products, we will do it," Zalora Malaysia managing director for buying and marketing, Giulio Xiloyannis, said in a statement today.

Zalora will always strive to be the most fashionable and best priced in the market, he said, adding that the GST will surely not change its mission statement.

Zalora is Asia's leading online fashion and fastest-growing fashion focused e-commerce site in Southeast Asia.

Founded in early 2012, the company is present in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Thailand, Vietnam and Hong Kong.

It offers an extensive collection of over 500 top international and local brands and designers.