CUPERTINO, California: Apple on Tuesday took the wraps off newer variants of some of its best-selling devices, hoping that they make it to the top of wish list of customers during the all-important holiday shopping season.
The announcement of the iPhone 15 line and upgraded smart watches at the company's annual flagship event comes against the backdrop of flagging discretionary spending and heightened scrutiny in China.
Apple also switched to the USB-C charging standard from Lightning port, in accordance with a European law, on its latest iPhones, and announced environment friendly changes to some of the devices.
Here are the details of the key announcements:
The iPhone
Apple launched iPhone 15 and iPhone 15 Plus, sporting 6.1-inch and 6.7-inch displays, respectively, similar to their predecessors.
The higher-end iPhone 15 Pro and iPhone 15 Pro Max models, priced at $999 and $1,199, respectively, now use titanium instead of stainless steel for the side bars and have slimmer borders around the screen.
All the new models feature a 48-megapixel main camera, with flagship Pro Max having 5X optical zoom and 3X telephoto capability.
The iPhone 15 and iPhone 15 Plus get A16 bionic chip, while the iPhone 15 Pro and iPhone 15 Pro Max will be powered by the A17 pro chip.
Apple also said the batteries of iPhone 15 and iPhone 15 Plus, which start at $799 and $899, respectively, are made of 100% recycled cobalt.
Watches
Apple announced Watch Series 9 and the second generation of Watch Ultra, sporting the same dimensions as their predecessors.
The latest watches get the next generation S9 chip, capable of better animations and effects. It is the first processor upgrade since Apple released the Series 6 line in 2020.
New features on board include "double tap", a new gesture control to the watch without touching its face, and improved dictation and brightness.
The Series 9 starts at $399, while the Ultra 2, at $799, is priced at the same level as the earlier base model, and will be available from Sept. 22.
The Series 9 is the company's first carbon neutral product, and starting this year all watch manufacturing will be powered by 100% clean energy, the company said. Apple will also drop leather from all its products, including the watch bands.
Reuters
Wed Sep 13 2023
New iPhone 15 and iPhone 15 Plus are displayed during the 'Wonderlust' event at the company's headquarters in Cupertino, California, U.S. September 12, 2023. - REUTERS
Amang seksual: Inspektor polis akan ditahan kerja
Pegawai polis berpangkat inspektor yang ditahan selepas disyaki melakukan amang seksual fizikal terhadap seorang remaja dikenakan tindakan tahan kerja.
Pelaburan dari negara luar, negara harus menyahut cabaran baharu-Anwar Ibrahim
Perdana Menteri, Datuk Seri Anwar Ibrahim yang bercakap di World Economic Forum pada Ahad mengakui bahawa dengan pelaburan daripada negara-negara luar, pelbagai cabaran yang baharu Kerajaan Malaysia harus sahut.
Sultan Terengganu kurnia darjah kebesaran kepada 104 individu
Sultan Terengganu berkenan mengurniakan Bintang-bintang Darjah Kebesaran Negeri Terengganu Darul Iman kepada 104 individu di Istana Syarqiyyah, hari ini.
WEF: Piawaian ekonomi mampan harus adil, saksama kepada negara membangun - Tengku Zafrul
Transisi ke arah ekonomi yang mampan harus dilaksanakna secara saksama dan adil, kata Menteri Perdagangam Pelaburan dan Industri Tengku Datuk Seri Zafrul Abdul Aziz.
Nahas helikopter Lumut: Raja Permaisuri Agong santuni keluarga Mohammad Amirulfaris
Raja Permaisuri Agong berkenan menyantuni keluarga Allahyarham Mohammad Amirulfaris yang terkorban dalam tragedi dua helikopter terhempas di Lumut.
Polis rampas dadah lebih RM2.3 juta, lelaki tempatan ditahan
Polis Johor merampas dadah bernilai lebih RM2.3 juta dalam dua serbuan berasingan di sekitar kawasan Johor Bahru Selatan pada Rabu lalu.
Jalani tempoh perkenalan singkat, warga emas 78 tahun teruja bertemu jodoh semula
"Kami diperkenalkan oleh kawan anak. Pertemuan pertama kami, dia pandang saya dia dah berkenan."
Waspada ejen nikah Siam
Konsulat Malaysia di Songkhla, Ahmad Fahmi Ahmad Sarkawi menasihat rakyat Malaysia yang ingin berkahwin di Selatan Thailand supaya waspada dalam pemilihan ejen.
Twincity Marathon rai golongan OKU
Perbezaan fizikal tidak melunturkan semangat golongan orang kurang upaya (OKU) untuk menyertai acara larian Twincity Marathon sejauh lima kilometer (km) di Cyberjaya hari ini.
Bersatu serah notis kepada enam ahli Parlimen selepas PRK Kuala Kubu Bharu - Hamzah
Bersatu akan mengeluarkan notis berhubung status kedudukan enam ahli Parlimennya yang menyokong Perdana Menteri selepas PRK Kuala Kubu Bharu.
Apple Watch Series 6, iPad Air baharu antara tumpuan pelancaran produk Apple bagi 2020
Apple Watch antara penyumbang terbesar keuntungan Apple dalam segmen aksesori, dan peranti boleh pakai.
Acara khas Apple hari ini, apa yang dijangka diumumkan?
Menurut laporan media, iPhone 12 mungkin tidak akan diumumkan dalam acara kali ini. Apple dijangka mengadakan sebuah lagi acara pengumuman lain pada Oktober 2020.
Apple dan MasterCard bekerjasama integrasi Apple Pay
Apple Pay membolehkan pemegang kad kredit Mastercard menggunakan peranti mudah alih tersebut bagi urusan pembelian harian.