CONCERTS are not just events where music lovers can sing along to the songs of their favorite artist. They can be real drivers of societal change. This is what Justin Bieber is aiming to achieve with his new "Justice World Tour."
Starting February 18, the Canadian singer will embark on a world tour of more than 90 dates. He will head to more than 20 countries, including France, Brazil and Australia, performing songs from his latest album, "Justice." But for Justin Bieber, this world tour is also an opportunity to promote social justice to his (young) audience.
The "Baby" singer has joined forces with the American organization Propeller to encourage his fans to take concrete actions in favor of the environment or political engagement. Each night, people attending one of the "Justice World Tour" concerts will be entered into a draw to be upgraded. They will also have the opportunity to win a trip to meet Justin Bieber in Paris, during his show at the Accor Arena in 2023.
To qualify for these rewards, fans will have to sign petitions, follow charities on social networks, register to vote or give their time to NGOs like the Generosity Foundation and REFORM Alliance. The idea is simple: the more they get involved, the more their chances of winning increase.
When music makes a difference
Justin Bieber isn't the only artist giving their world tour a more political slant. Billie Eilish will use her upcoming "Happier Than Ever" tour to alert music lovers to the climate emergency. She has collaborated with the NGO Reverb to make the event as eco-friendly as possible.
On the program are vegan catering options, water fountains to encourage concertgoers to use reusable bottles and merchandise made from upcycled materials. All of these initiatives have one goal: to encourage young people to adopt a more eco-friendly lifestyle.
In recent years, many musicians have used their tours as political platforms to raise awareness about causes close to their hearts. For example, U2 shared a video of the French artist JR introducing Omaina, a 15-year-old Syrian refugee, with fans around the world during concerts in the band's "Joshua Tree" album anniversary tour.
However, this phenomenon is nothing new. Charity concerts have been held since the 1970s, combining music with activism. But are they really effective? It would seem so. American researchers noted in 2017 that celebrities making these kinds of commitments can help their fans feel more involved in major societal causes, and help them believe they can make a difference at their own level.
ETX Studio
Sat Feb 19 2022
Billie Eilish will use her upcoming "Happier Than Ever" tour to alert music lovers to the climate emergency. - ETX Studio
PRK KKB: Komuniti Orang Asli perlu sokong calon PH - Ramli
Seruan itu adalah bagi mengelakkan kekeliruan dalam kalangan komuniti Orang Asli memandangkan mereka merupakan pengundi setia BN.
Malaysia manfaat platform WEF untuk suarakan kesepakatan negara-negara Islam
Datuk Seri Anwar Ibrahim menggunakan pertemuannya dengan pemimpin negara Islam bagi menyuarakan harapan agar keganasan di Gaza dihentikan.
'Geng Bob' tumpas, lima ditahan disyaki edar dadah
Kesemua suspek yang mempunyai pertalian keluarga dan aktif mengedar dadah antara enam hingga lapan bulan lalu itu ditahan jam 10.50 malam.
Anwar bertemu PM Qatar, zahirkan kesediaan Malaysia beri rawatan kepada rakyat Palestin
Perkara itu dimaklumkan oleh Anwar kepada Perdana Menteri Qatar Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani pada pertemuan dua hala.
Lelaki ditahan bantu siasatan kematian pemuda Orang Asli
Suspek berusia 38 tahun itu telah memandu kenderaan dan membawa mangsa yang didakwa terkena peluru sesat ke Balai Polis Sungai Koyan.
Tourism Johor akan dikorporatkan tahun ini - Onn Hafiz
Kerajaan negeri akan mengkorporatkan Tourism Johor pada tahun ini dalam usaha untuk memperkasakan agensi berkenaan, kata Menteri Besar Johor Datuk Onn Hafiz Ghazi.
Skuad Piala Uber Malaysia pulang awal
Kemenangan tersebut menyaksikan Thailand melangkah ke suku akhir selepas mengalahkan Australia dengan keputusan sama.
Mesyuarat Khas WEF: Seruan adaptasi teknologi untuk PKS harus guna bahasa mudah
Syarikat besar mempunyai kelebihan kepakaran dan sumber yang boleh digunakan untuk membantu PKS turut sama menyertai adaptasi teknologi.
Anwar bertemu PM Pakistan dan Menteri Luar Turkiye
Kedua-dua pemimpin menyatakan komitmen untuk terus memperkukuh hubungan Putrajaya-Islamabad dan melonjakkan lagi perdagangan dua hala.
Patuhi standard pelancongan ASEAN, tarik lebih ramai pelancong - Tiong
Tiong berkata ada kecenderungan pelancong asing tidak menggunakan perkhidmatan ejen pelancongan berdaftar disebabkan kualiti yang lemah.