KUALA LUMPUR: Handling perceptions and taking measures to continue building the party after the disappointing results in the 15th general election (GE15) were among the views expressed by leaders of Wanita, Youth and Puteri UMNO wings today.
Puteri UMNO chief, Datuk Zahida Zarik Khan believes that UMNO needs to immediately manage the war of perception slammed against the party, including allegations of having dirty leaders if it wants to continue moving forward.
Zahida said if it is not managed properly, the negative narrative will remain in the minds of the people so much that they may forget whatever services and deeds the party had done in the past.
"We lost not because we did not provide enough service, we lost because we were unable to fight the war of perception they were playing. So this is the time for us to organise our social media fighters and build a group of influencers who can change the thinking of young people and fend off such views in the various states which should be our target.
"I am calling on the party leadership to focus on this approach and give priority to managing this war of perception because social media should be made the core business of the party as a whole at all levels," she said in her policy speech at the 2022 Puteri UMNO General Assembly at the World Trade Centre Kuala Lumpur (WTCKL) here.
Meanwhile, UMNO Youth chief Datuk Dr Asyraf Wajdi Dusuki in his policy speech at the Youth movement General Assembly said that the defeat experienced by UMNO in GE15 demanded that the party makes radical changes not only in terms of orientation but also in working practices.
"UMNO can no longer be proud of the strength of its machinery which still uses traditional approaches while the enemy, whose machinery is much smaller, is able to defeat us by making maximum use of communication technology.
"UMNO needs to be open to understanding the thinking of the ordinary people today. UMNO must realise that changes in the demand of the people are fast in line with the speed of technology today," he said.
Asyraf Wajdi said UMNO has to be bold to adapt according to the current political climate and be ready to change strategies and approaches to win over the hearts and minds of voters without sacrificing the principles of its struggle for religion and race.
Wanita UMNO chief Datuk Seri Dr Noraini Ahmad said the party's defeat in GE15 was the result of a terrible perception game by various parties in addition to the crimes of some members who 'never stopped shooting themselves in the foot'.
Apart from that the Parit Sulong Member of Parliament suggested that UMNO carry out a thorough internal cleaning exercise without compromise; organise a strategic movement to provide mature political education and understanding by expediting the establishment of the Wanita Leadership Academy.
In her policy speech at Wanita UMNO General Assembly, she also agreed with Zahida and Asyraf Wajdi that the party's social media dominance should be more 'visible, effective and 'prominent' through the establishment of Digital Media Units in each division.
-- BERNAMA
Bernama
Thu Jan 12 2023
Datuk Dr Asyraf Wajdi Dusuki in his policy speech at the Youth General Assembly said that the defeat experienced by UMNO in GE15 demanded that the party makes radical changes not only in terms of orientation but also in working practices. - Facebook
NIOSH sedia beri khidmat nasihat depani cabaran perubahan iklim
NIOSH bersedia memberikan khidmat nasihat serta rundingan bagi membantu kerajaan, majikan dan pekerja menghadapi cabaran berkaitan perubahan iklim.
Malaysia negara pertama terima visa haji
Malaysia menjadi negara pertama yang menerima pengeluaran visa haji daripada Kementerian Haji dan Umrah Arab Saudi bagi jemaah musim haji 1445H/2024.
Menteri Indonesia bincang isu pekerja migran dengan rakan sejawat dari Malaysia
Fauziyah harap Steven akan membawa penambahbaikan kepada dasar berkaitan tenaga kerja Indonesia.
Pahang peruntuk RM1.5 juta bantuan tunai bakal jemaah haji
Sebanyak 1,588 jemaah haji Pahang menerima sumbangan 'duit poket' berjumlah RM750 seorang bagi membantu meringankan beban bakal haji dalam melakukan persiapan melaksanakan rukun Islam kelima itu.
PRK Kuala Kubu Baharu: Pengundi jangan mudah percaya taktik fitnah - Ramanan
Ramanan berkata pengundi perlu lebih berhati-hati, dan sentiasa menyemak fakta apabila mendengar kempen politik yang dilakukan pihak lawan.
KEDA berhasrat tanam padi wangi, padi huma tahun ini
Lembaga Kemajuan Wilayah Kedah (KEDA) berhasrat membangunkan tanaman padi wangi dan padi huma di beberapa kawasan pertanian dalam wilayahnya, tahun ini.
Mesyuarat perundingan Enam Pihak Arab bincangkan perkembangan di Gaza
Mesyuarat perundingan Jawatankuasa Enam Pihak Arab itu membincangkan perkembangan serangan Israel ke atas Semenanjung Gaza.
Chegubard didakwa di Mahkamah Sesyen KL esok - Peguam
Badrul Hisham Shaharin atau dikenali Chegubard akan didakwa di Mahkamah Sesyen Kuala Lumpur esok atas pertuduhan memfitnah dan menghasut.
Pulau Pinang, kerajaan pusat bekerjasama tarik pelaburan semikonduktor
Kerajaan Pulau Pinang akan bekerjasama dengan Kerajaan Persekutuan untuk meneruskan usaha menarik pelaburan dalam sektor semikonduktor, termasuk segmen reka bentuk litar bersepadu (IC) di negeri itu.
Rakyat Malaysia di Jordan jadi duta produk PMKS negara
Menteri Pembangunan Usahawan dan Koperasi Datuk Ewon Benedick menyarankan rakyat Malaysia yang menetap di Jordan supaya memainkan peranan sebagai “duta” untuk mempromosikan produk perusahaan mikro kecil dan sederhana (PMKS) SERTA koperasi negara.
PRK Kuala Kubu Baharu: BN pamer komitmen tinggi pastikan kemenangan calon - Loke
BN menunjukkan komitmen tinggi dalam memastikan kemenangan calon PH, pada PRK Kuala Kubu Baharu.
Teruskan perjuangan bela parti selagi hayat dikandung badan - Tajuddin
Katanya, matlamat beliau hanya untuk membantu parti UMNO kembali bangkit menebus kekalahan pada Pilihan Raya Umum ke-15 lalu.
Tengku Zafrul diberi tugas khas - Zahid Hamidi
Tengku Datuk Seri Zafrul Abdul Aziz diberi tugas khas untuk menyusun strategi aktiviti politik di luar kerangka UMNO dan Barisan Nasional (BN).
PRK Kuala Kubu Baharu: 'UMNO sokong siapa saja calon Kerajaan Perpaduan' - Zahid Hamidi
UMNO menyokong mana-mana calon yang akan diputuskan untuk mewakili Kerajaan Perpaduan bagi Pilihan Raya Kecil (PRK) Dewan Undangan Negeri (DUN) Kuala Kubu Baharu, 11 Mei ini.
Hubungan parti dalam Kerajaan Perpaduan tak retak, kekal kukuh - PM
Hubungan antara parti dalam Kerajaan Perpaduan kini adalah sangat kukuh dan mantap, dengan masing-masing sentiasa mengukuhkan hubungan tersebut, kata Perdana Menteri, Datuk Seri Anwar Ibrahim.
UMNO bukan parti Malaya sebaliknya parti kebangsaan, perjuang nasib rakyat - TPM
Katanya, usaha membawa UMNO masuk ke Sabah bukan untuk memecah-belah mana-mana parti sebaliknya bagi menyatukan rakyat di bawah payung sama.
Majoriti Ketua Bahagian UMNO sokong afidavit Ahmad Zahid - Ahmad Maslan
Majoriti daripada 191 Ketua Bahagian UMNO menyokong usaha Presidennya, Datuk Seri Ahmad Zahid Hamidi memfailkan afidavit tambahan menyokong petisyen Datuk Seri Najib Tun Razak.
Saya masih setia dengan UMNO, kritikan hanya untuk bangkitkan semangat parti - Tengku Zafrul
Ahli Majlis Kerja Tertinggi (MKT) UMNO, Tengku Datuk Seri Zafrul Abdul Aziz menegaskan beliau masih lagi setia bersama parti itu walaupun pernah mengkritik kepemimpinan UMNO Selangor sebelum ini.
Tengku Zafrul kongsi lima pendekatan kembalikan kegemilangan UMNO Selangor
Ahli Majlis Kerja Tertinggi UMNO Tengku Datuk Seri Zafrul Tengku Abdul Aziz berkongsi lima pendekatan untuk mengembalikan kegemilangan UMNO di Selangor.
Enam Ahli Parlimen Bersatu tidak perlu kosongkan kerusi - Nazri
Beliau menegaskan perkara itu merupakan asas utama akta tersebut dicadangkan dan dibentangkan di parlimen pada tahun 2022.