PARIS Hilton commands as much as $1 million a night working as a celebrity DJ, entertaining partiers at clubs in China, Dubai and on the Spanish vacation island of Ibiza.
This New Year’s Eve, she will be playing an electronic set for the revelers who drop by a venue of a different sort -- her virtual island on Roblox.
Hilton created an island in the online virtual world, dubbed Paris World, where visitors can explore digital replicas of her Beverly Hills estate and its dog mansion, stroll a boardwalk inspired by the neon carnival wedding celebration she and husband Carter Reum hosted earlier this year at the Santa Monica Pier in California, and explore the island in a luxury sports car or Sunray yacht.
Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing or booking a ride on a jet-ski.
“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” said Hilton, who worked to create aspects of her globe-trotting life for fans. “Not everybody gets to experience that, so that’s what we’ve been working together on over the past year -- giving them all my inspirations of what I want in that world.”
Hilton, 40, joins a clutch of celebrities and brands rushing to embrace the metaverse, a broad term referring to a persistent virtual world. Facebook’s Mark Zuckerberg popularized the term this year he renamed the company to Meta to emphasize the metaverse's central role to the company's future.
Brands such as Tommy Hilfiger brand launched a line of digital ready-to-wear fashion for Roblox avatars. Nike opened a virtual world called Nikeland in November, where visitors can play dodgeball with friends, lace on a pair of virtual Air Force 1 sneakers and win medals. Rappers Lil Nas X and Travis Scott have also held concerts last year for millions of virtual concertgoers.
For the socialite and reality TV-star turned entrepreneur, Paris World is the latest venture launched by her new media company, 11:11 Media. She and veteran media executive Bruce Gersh aim to capitalize on the burgeoning creator economy, in which celebrities like Los Angeles Lakers' LeBron James leverage their influence to produce films, television shows and podcasts, brand marketing and to sell merchandise.
Hilton is most widely known for the reality television show “The Simple Life,” in which she and celebrity socialite, Nicole Richie, ditched their limos to travel America aboard a Greyhound bus.
Hilton says the dumb blonde act was a put-on, “I was always in on the joke, but I knew exactly what I was doing. Behind the scenes, I was building a brand.”
She has leveraged her gossip pages notoriety into 19 different consumer product lines, including perfumes, apparel, lingerie, cosmetics, sunglasses watches, shoes, handbags and jewelry, which together generated an estimated $4 billion in revenue over the past decade, the company disclosed.
Investment-banker husband Reum introduced Hilton to Gersh, a former Walt Disney Co and Time Inc executive, to create a media enterprise around one of pop culture's original influencers.
Since those early discussions, 11:11 Media has launched “This Is Paris,” a podcast in which she speaks candidly about her family and friends, and a pair of reality TV series, “Cooking With Paris” on Netflix and “Paris In Love,” about her engagement and marriage to Reum.
Hilton has also tapped into the mania for non-fungible tokens, collaborating with designer Blake Kathryn to sell three unique pieces of digital art -- one of which fetched in excess of $1.1 million, according to online auction platform Nifty Gateway.
“The final piece of the digital space is the metaverse,” said Gersh. “ We think that there's a real opportunity for Paris to influence, even at a younger level than who her core customer is. We've built a fantastic, whimsical world that we believe her fans and new fans will just love.”
Reuters
Wed Dec 29 2021
Hilton created an island in the online virtual world, dubbed Paris World, where visitors can explore digital replicas of her Beverly Hills estate and its dog mansion, stroll a boardwalk. - REUTERS
Kotak hitam helikopter mendarat cemas di Pulau Angsa dihantar ke Itali
Kotak hitam helikopter AW139 milik Maritim Malaysia yang melakukan pendaratan cemas di sekitar perairan Pulau Angsa, Kuala Selangor telah dihantar ke Itali.
Polis bongkar makmal haram milik suami isteri, rampas dadah bernilai RM1.4 juta
Polis membongkar sebuah makmal haram dan stor penyimpanan dadah milik sepasang suami isteri dalam tiga serbuan berasingan di sekitar Lembah Klang.
Raih RM35.3 juta, Sheriff kini filem No. 1 dengan kutipan tertinggi tahun ini
Kejayaan ini menyaksikan Sheriff mengetepikan filem besar antarabangsa dan terus mendominasi carta kutipan tahun ini.
MOM jangka 10 lagi atlet akan raih tiket ke Olimpik Paris
Presiden Majlis Olimpik Malaysia (MOM) Tan Sri Mohamad Norza Zakaria mengesahkan bahawa sebanyak 18 atlet kebangsaan daripada tujuh jenis sukan layak ke Olimpik Paris 2024 setakat hari ini.
Kelas terapung atasi masalah sekolah padat - Fadhlina
Pelaksanaan kelas terapung di sekolah-sekolah yang mempunyai kepadatan tinggi dapat membantu mengatasi isu kesesakan pelajar.
Tak tinggal sebumbung, Nora Danish akui rumah tangga bergolak
Nora mengakui rumah tangga yang dibina tujuh tahun lalu goyah, namun mereka berdua sedang berusaha untuk menangani kemelut tersebut.
Penolong pegawai perubatan didenda RM3,000 terima rasuah urus jenazah
Seorang penolong pegawai perubatan di Hospital Sultan Haji Ahmad Shah Temerloh didenda RM3,000 kerana menerima rasuah berkaitan kerja pengurusan jenazah.
KBS laksana kajian impak penganjuran Sukan SEA 2027
Mesyuarat mengenai perkara itu masih berjalan dengan penglibatan pelbagai pihak bagi mengenal pasti kelebihan dan kekurangan.
19 individu ditahan dipercayai terbabit sindiket pelaburan palsu
Mereka terdiri daripada lapan lelaki dan tujuh wanita tempatan serta empat lelaki warga asing berusia antara 16 hingga 38 tahun.
[TERKINI] Selamatkan Gaza: Dialog dua Perdana Menteri di Mesyuarat Khas WEF Arab Saudi
Tiga PM iaitu PM Palestin, Jordan dan Mesir serta wakil PBB di Gaza duduk sepentas berdialog secara langsung mencari formula menyelamatkan Gaza yang menjadi pusat graviti kepada kestabilan rantau Asia Barat.
Paris Hilton perkenal anak perempuan kepada umum
Hanya selepas lima bulan, akhirnya penyanyi, model dan usahawan itu mendedahkan wajah serta nama penuh anaknya.
Paris Hilton kini bergelar ibu
Personaliti berusia 41 tahun itu berkongsi sekeping gambar dia memegang tangan bayi lelakinya di akaun Instagram.
Paris Hilton bertunang kali keempat di usia 40 tahun
Ini merupakan kali keempat pewaris empayar Hilton itu mengikat tali pertunangan.
Pereka kasut Itali Sergio Rossi meninggal dunia, dipercayai akibat COVID-19
Mendiang dilapor telah dimasukkan ke hospital beberapa hari lalu di Cesena, sebuah bandar di Emilia-Romagna yang merupakan antara wilayah yang paling teruk terjejas akibat pandemik koronavirus.
Sarimah Ibrahim 'throwback' lepak dengan Paris Hilton
Untunglah!
"Congratulations beautiful!!!" - ucapan Paris Hilton buat Syahrini
Paris Hilton ucap tahniah kepada penyanyi terkenal Indonesia, Syahrini yang melangsungkan pernikahan dengan usahawan, Reino Barack.
Tanpa satu pun cebisan bukti, anda memilih untuk mempercayai dua penipu - Keluarga Michael Jackson
Keluarga mendiang Michael Jackson menyifatkan pendedahan sebuah dokumentari yang mendakwa Raja Pop itu mencabul kanak-kanak sebagai satu usaha beramai-ramai untuk membunuh reputasinya.
'Tak sangka dia siap bagi 'lighting to my selfie' - reaksi Elfira Loy jumpa Paris Hilton
Pelakon Elfira Loy berkongsi rasa teruja ketika bertemu bintang Hollywood terkenal, Paris Hilton.
Paris Hilton, Chris Zylka bertunang
Paris Hilton mengumumkan pertunangannya dengan memuat naik foto di laman Twitternya pada Selasa.
Selebriti Hollywood turut jadi mangsa kebakaran Los Angeles
Para selebriti mungkin memiliki rumah yang gah dan mewah namun hal ini tidak mengecualikan kediaman mereka daripada dibaham api.