At a time when many entrepreneur are at their wits' end on survival of their business during the post-COVID-19, several nasi dagang traders in Terengganu have been savvy to expand their business by marketing spices and instant paste of the traditional food.
Nasi Dagang Atas Tol owner, Tuan Saidatul Jamilah Tuan Zainuddin said she began to sell her nasi dagang spices and paste as her restaurant was not allowed to operate when the Movement Control Order (MCO) came into force on March 18.
"There was high demand during the month of Ramadan and Syawal as many buyers are people from Terengganu who could not return to their hometowns to celebrate Hari Raya due to MCO.
"The feedback we received was very encouraging for the buyers were thankful as they were able to satisfy cravings for their favourite traditional food without having to drive to Terengganu and stand in the long queue to buy nasi dagang at the eateries," she told Bernama here today.
The 28-year-old woman began her nasi dagang business in 2014 and has open four branches of Nasi Dagang Atas Tol all over Terengganu.
Nasi dagang Terengganu is a dish consisting of rice steamed in coconut milk, fish curry, and extra ingredients such as pickled cucumber and carrots.
Tuan Saidatul Jamilah said she markets the paste and spices of nasi dagang through 150 agents and 100 dropship agents across the country which indirectly creates an opportunity to generate extra income since MCO was implemented.
Another nasi dagang trader, Mariah Juhari, 59, said she hopes more Malaysians can enjoy the traditional food everywhere at their own convenience by using the paste and spices under the Dapur Mok Bonda.
"Customers only need to add coconut milk and their favourite raw items such as chicken, beef, or fish. This is very convenient for housewives especially those who are working to cook a delicious nasi dagang with traditional Terengganu recipes.
"I am lucky because my children help me to market the nasi dagang spices through online platforms such as Facebook, Instagram, and WhatsApp," she said, adding she also sells other paste for fish, beef, and chicken as well as laksa paste.
The implementation of MCO also gave a new experience to a contract teacher, Saidatina Nur Ain Mohd Salleh, 26, to be involved in the business world when she started to market her Nasi Dagang Haji Mat spices, a business run by her parents, since last April.
"My mother and father have been in the catering business for a long time and have been taking orders for nasi dagang, nasi minyak, Arab rice, and Bukhari rice for decades.
"During MCO, I was worried about my career future since I am just a contract teacher. After discussing with my family, I dare myself to promote Nasi Dagang Haji Mat spices to my close friends on social media sites.
"Alhamdulillah (praise be to God), many acknowledged our spices as very tasty and easy to prepare, not to mention my father is well known for his tasty cuisine that uses the original spices from Terengganu.
"That indirectly makes it easier for the brand to remain in the market," she said, adding she is looking for agents for the business networks throughout the country.
-- BERNAMA
Bernama
Sun Jun 28 2020
Tuan Saidatul Jamilah began her nasi dagang business in 2014 and has open four branches of Nasi Dagang Atas Tol all over Terengganu. - Bernama
Piala Asia B-23: Indonesia tekad roboh benteng kebal Uzbekistan
Bintang skuad Garuda Muda, Witan Sulaeman, teruja dengan peluang untuk melakar lebih banyak sejarah ketika membuat persiapan menghadapi aksi separuh akhir PIala Asia B-23 malam ini.
Airbus RACER helikopter terpantas dunia?
Ketika masih dikenali sebagai pesawat eksperimen X3, ia memegang rekod sebagai helikopter terpantas dengan kelajuan mencecah 472 km/j.
AWANI Ringkas: Letupan bom di Thailand | Hadapi dua pertuduhan
Ikuti rangkuman berita utama yang menjadi tumpuan sepanjang hari di Astro AWANI menerusi AWANI Ringkas.
Mesyuarat Khas WEF: Tekanan politik dalaman punca Israel ‘menggila’ - PM Jordan, Mesir
Kedua-dua perdana menteri negara Asia Barat itu setuju serangan ketenteraan di Rafah hanya akan memburukkan keadaan yang sudah sedia meruncing.
Tingkat kawalan di sempadan tangani kemasukan kambing, lembu murah menjelang Aidiladha
KPKM meminta jabatan dan agensi kerajaan berkaitan kawalan sempadan memperhebat penguatkuasaan serta kawalan di pintu masuk negara bagi menangani kemasukan kambing dan lembu murah menjelang Aidiladha.
Mahkamah tolak permohonan pemilik akaun media sosial mulakan semakan kehakiman
Mahkamah Tinggi menolak permohonan pemilik akaun media sosial untuk mendapatkan kebenaran bagi memulakan prosiding semakan kehakiman terhadap MCMC.
KOM beri tiga atlet kebebasan pilih SUKMA atau kejohanan dunia
KOM memberi kebebasan kepada tiga atlet muda kebangsaan, untuk memilih sama ada mewakili negeri ke SUKMA atau menyahut cabaran negara pada Kejohanan Olahraga Dunia Bawah 20 tahun (B-20) 2024.
Anggota polis didakwa terima rasuah beri tembakau kepada tahanan lokap
Seorang anggota polis berpangkat koperal berhadapan dua pertuduhan menerima rasuah sebagai balasan membawa masuk barang terlarang kepada tahanan lokap.
SPRM sahkan tiada penyelewengan, rasuah dikesan dalam projek NTC setakat ini
SPRM mengesahkan tidak menemui sebarang penyelewengan serta rasuah setakat ini berhubung cadangan projek pembinaan National Training Center (NTC) di Putrajaya yang dianggar bernilai RM25 juta.
WEF: Perdagangan Malaysia, Arab Saudi boleh diperkukuh menerusi kerjasama - Tengku Zafrul
Kerjasama Malaysia-Arab Saudi dengan saling memanfaat kekuatan antara satu sama lain dapat menyokong pertumbuhan perdagangan dan pelaburan.
Kelaparan akut jejaskan 281.6 juta orang tahun lepas - PBB
Tahap bahaya kelaparan akut menjejaskan 281.6 juta orang tahun lepas, tahun kelima berturut-turut bahawa ketakjaminan makanan semakin memburuk.
Hamilton optimis kedudukan lebih baik di GP China
Lewis Hamilton melihat potensi kedudukan yang lebih baik dalam saingan Grand Prix yang kembali ke China buat pertama kali dalam tempoh lima tahun, hujung minggu ini.
'Selfish!' - Fasha Sandha sedih raya di Perlis tak jadi gara-gara dijangkiti COVID-19
Fasha berkata dia mula melakukan pemeriksaan COVID-19 selepas berasa tidak sihat badan dan mengalami bersin tidak henti sejak Raya pertama.
Kes COVID-19 catat penurunan ketara pada ME 14/2024 - KKM
Jumlah kes COVID-19 menurun 97.1 peratus kepada 493 kes pada Minggu Epidemiologi ke-14 (ME 14/2024) iaitu bagi tempoh 31 Mac hingga 6 April lepas berbanding 17,256 kes pada ME 1/2024.
China jadikan pengalaman pencegahan COVID-19 untuk hadapi pandemik masa depan
China akan menjadikan pengalaman dalam pencegahan dan kawalan COVID-19 untuk membuat persediaan yang lebih proaktif untuk menghadapi pandemik masa depan seperti "Penyakit X".
Negara berdepan ketirisan subsidi diesel serius - Amir Hamzah
Negara kini sedang berdepan isu ketirisan subsidi diesel yang serius dan wujud kemungkinan terdapat pihak yang tidak layak masih menikmati subsidi itu, kata Menteri Kewangan II Datuk Seri Amir Hamzah.
Kematian akibat kemalangan jalan raya lebih tinggi daripada COVID-19 - Anthony Loke
PDRM akan mengeluarkan data mengenai kemalangan jalan raya pada setiap hari, bukan setahun sekali seperti diamalkan sebelum ini.
Ismail Sabri ziarah lapan beradik yatim piatu akibat COVID-19
Ismail Sabri tiba kira-kira jam 2 petang di kediaman lapan beradik itu di Taman Adenium, Bukit Beruntung pada Selasa.
Teori konspirasi 'Penyakit X'
Ahli teori konspirasi AS sekali lagi membuat 'keuntungan' selepas PBB memberi amaran tentang wabak lebih berbahaya iaitu 'Penyakit X'.
Reformasi dasar, kukuhkan perlindungan, produktiviti pekerja tidak formal
Reformasi dasar perlu dilakukan dalam usaha meningkatkan perlindungan dan produktiviti pekerja tidak formal di Malaysia.